Netflix aims to solidify its presence in Japan's streaming landscape, using the recent anime expo to unveil exciting upcoming titles.

While anime was a focal point of the event, the platform also highlighted various live-action projects, including the intriguing Zom 100: Bucket List of the Dead .

This new comedy horror series, derived from Haro Aso's manga, follows Akira Tendo, a disillusioned office worker whose mundane life is dramatically altered by a zombie apocalypse in Tokyo. The trailer suggests a vibrant adaptation that is likely to resonate with audiences worldwide.

In addition, the stop-motion series Pokémon Concierge promises to be visually captivating, though its release in December 2023 feels distant. Another notable mention is Pluto , inspired by the renowned Astro Boy manga, which offers a darker narrative for animation enthusiasts. The final season of Beastars was also teased, with Netflix revealing fresh character designs but little else.

Further, Netflix shared updates on One Piece , its ambitious adaptation of one of the most popular anime series. The original voice cast will reprise their roles for the dub, which is set to debut on July 6, adding to the excitement surrounding Netflix's anime offerings.

The Japanese market is vital for Netflix's growth strategy. Reports indicate that the company intends to invest $1.9 billion in local content this year, marking a 15% increase from the previous year, driven by a robust revenue growth of 12% year-on-year. Industry experts predict that Japan will contribute over 25% of Netflix's total revenues in the Asia-Pacific region this year.Netflix is set to expand its presence in Japan, recognizing the untapped potential in a market that has been slow to transition to streaming despite its technological advancements.

As reported by Variety, physical media still hold a strong position in Japan, with many local companies competing in the industry, unlike the consolidated streaming giants seen in the U.S. and Europe.

This situation presents a unique opportunity for Netflix, especially given Japan's rich cultural offerings and the popularity of its anime, which resonates with a wide audience.

Another significant market for Netflix is South Korea, known for producing global hits like "Squid Game."

An industry analyst remarked to Variety that a combination of popular Japanese series, anime, and Korean dramas, alongside films from Indonesia and India, has led to a remarkable performance in global streaming rankings over the past year, illustrating the diverse content that attracts viewers worldwide.

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